Case Study: Building LIIV Atlanta's Digital Presence

01 — Challenge

LIIV Atlanta was a startup church with no social media presence. The goal was to build an online community from scratch, generate awareness before the official launch, and effectively communicate the church’s mission and values with limited resources.

02 — Approach

To achieve these goals, I crafted a social media strategy grounded in audience research and aligned with LIIV’s mission. I established a clear brand identity and created a content calendar to drive organic growth and engagement.

I produced high-quality visuals, including graphics and photography, to showcase the church’s community, and led the creation of the "Legacy Impact" video series, interviewing groups to share powerful stories of how LIIV had impacted their lives. Additionally, I developed engaging Instagram Reels to highlight behind-the-scenes moments and events, boosting shareability.

I prioritized active engagement with followers through polls, Q&A sessions, and other interactive content, while also running targeted ads to expand our reach and build awareness.