Case Study: Elevating Marketing at Mike Moore Ministries
01 — Challenge
Mike Moore Ministries aimed to enhance its marketing efforts to reach a wider audience and promote its mission effectively. The challenge involved integrating various marketing strategies and coordinating across departments to create compelling content.
02 — Approach
As the Marketing Specialist, I implemented a full-service marketing strategy that included overseeing email marketing campaigns and developing lead magnets to engage potential supporters. I coordinated with production crews for Mike Moore's "Answers That Work" broadcast, ensuring marketing efforts aligned with the content. Additionally, I conducted interviews with Mike Moore for his latest book, generating excitement and deepening connections with the audience.
By leveraging a comprehensive marketing approach and fostering collaboration, I have helped Mike Moore Ministries amplify its reach and engage a growing community of supporters inspired by its mission.
