LIIV Atlanta aimed to drive donations and engagement through powerful storytelling that highlighted the church's impact on the community. The challenge was to create compelling video content that showcased individual stories of transformation while effectively coordinating production efforts.
02 — Approach
I led the production of impact videos that featured compelling narratives from community members. I coordinated closely with production teams to ensure seamless filming and high-quality content.
I conducted in-depth interviews with individuals whose lives had been positively affected by LIIV Atlanta, capturing their stories in a way that resonated emotionally with potential donors. By focusing on authentic experiences, I crafted a narrative that emphasized the church’s mission and the tangible benefits of its outreach programs.
These videos were strategically integrated into our fundraising campaigns, serving as powerful tools to engage viewers and inspire donations.
Through meticulous coordination of video production and a focus on authentic storytelling, I helped LIIV Atlanta showcase its community impact and drive donations. The successful implementation of this strategy not only amplified the church's message but also fostered deeper connections with supporters committed to making a difference.
